There are lots of techniques to make positive that an online site is reaching its intended audience. Web marketing, off page SEO, on page SEO are the top used techniques.
But in the core of it all is design, user experience & layout. So knowing that everybody is different, & that users access the net in different ways they must make positive that they can offer the best web experience to as lots of of these users as feasible.
of the main things to think about when developing is:
How do users access an online site?
A cautious developed site - it positive looks lovely on a desktop... But what about iPad, iPhone, Android, Blackberry?...
How is the site going to work on mobile devices?
Thinking about presentation for each tool does no longer work, & for a long time designers did not can pick. But with the advance of mobile know-how the developing/design community has found a better, more affordable & faster way.
So here is the Wikipedia definition:
Responsive Web Design
How cold is Responsive Web Design? .net Journal rated it as the #2 in Top Web Design Trends for 2012. &, they expect for 2013 to be the year of Responsive Web Design.
Responsive Web Design is an approach to web design in which a site is crafted to provide an optimal viewing experience---- simple reading & navigation with a maximum of resizing, panning & scrolling--- across a variety of devices (from desktop computer monitors to mobile rings).
So, this design allows designers to generate liquid sites with flexible content that automatically adapts to the size & orientation of the users' browser to deliver the optimal layout. This means a site can look great on any tool, no longer only on desktop. It also allows for the net site to be consistent & more importantly usable irrespective of how people are accessing it. So, with a responsive design, they can be confident that the net site will deliver fantastic user experience on any tool. Web design
Better SEO - URL structure to maintain
No Pinching & Zooming - While optimized sites will still offer this disadvantage.
Content Management - than multiple content versions for different devices, now they manage set.
Time & Funds Savings - No longer a business that needs a web presence is tied by budgeting & the necessity to allocate giant amount of money to web development & its multiple phases.
Site Updates - Content updates can be done one time & sometimes design changes .